Digital world is evolving with each day passing; sites are introducing the latest features to keep the audience well-engaged. Users are increasing at an exponential pace day by day. Marketers have prioritized their marketing across these giant-sized platforms. Amazingly, many brands have developed huge customer count by using their power. So why not you?
Social Media world is becoming the greatest platform for marketers to find new customers. The presence of several social sites might compel you to think for once, to use them all. But it’d be a waste of time and energy. As some platform better suits marketers and other ones are favorite for models. Furthermore, some of the brands succeeded in finding an excellent, engaging audience at one platform but couldn’t at others. Therefore, choosing the right social station is crucial for you to get desire results.
Let’s take a look at the top 6 social media apps of 2020 today.
CEO: Mark Zuckerberg
Active Monthly Users: 2.4 Billion users
It isn’t surprising at all that Facebook holds the first position in the list of biggest social media sites. One of the widely used apps having the strongest impact on digital marketing. Presently, no business can aim for successful digital marketing without a potent presence on Facebook.
Not only business persons, but it is also of significant importance for Bloggers, Freelancers, and other celebrities too. Your business needs attention, plus a robust presence, and Facebook has the required potential.
You don’t need to waste time and energy to find out your like-minded audience. The multitude of FB groups allows you to find your potential audience in one place. Facebook Messenger is an instant way to reach out to the people you want to communicate.
Date Launched: October 6, 2010
Active Users: 1 Billion
Instagram is best for establishing a loyal fan-base of your brand. The thing which sets it apart from others is its higher engagement ratio. A higher engagement ratio can be fruitful for better interaction with your potential customers. Although this is a visual platform, the majority of its users are somehow connected with any business. And this aspect makes it an appealing platform for executing marketing strategy.
You don’t need to be tech-savvy to use Instagram. Everything is so simple that even the kid can open and use it easily. Instagram features make it a more efficient and exciting platform for audiences.
Several people have become a public figure through the assistance of Instagram. Instagram Models are making a good amount of money through sponsors and paid advertisements.
Registered Users: Over 1 Billion
Although some people don’t consider it as social media, YouTube is 2nd largest social platform of uploading and watching videos. Besides, it is the 2nd largest search engine after Google. When it comes to marketing, it mainly used to highlight company purposes, upcoming projects. And most importantly, you can promote your business here too. Unlike other platforms, you can get higher views by ranking higher in the search engine without spending a single dollar.
MAUs: 320 Million
CEO: Jack Dorsey
Twitter is a micro-blogging social interaction site on which users interact with each other through messages and tweets. Mainly, it is used for news, entertainment, Officials, sports, or other purposes. One of its promising features the majority of its data based on real-time information. Another thing of it that makes the difference is a knowledgeable audience than the rest of online social grounds.
Headquarters: Mountain View, CA
Active Monthly Users: 310 million
Previously, it was only be used for resume and job searching. But now it has grown into one of the impactful social media sites for business professionals. However, a paid promotion at Pinterest is different from others.
Headquarters: San Francisco, CA
Active Monthly Users: 430 million
Reddit is also known as the front page of the Internet. As per Alexa ranking, it is one of the most visited sites. Just like Google, you can find answers to your questions, and with a blend of community. You can get the content ideas and the queries, people are looking for
We’ve shared with you top social sites with users in Billions and strong impact over society. Perhaps, many of it you are already using. At this time, you cannot achieve your marketing goals without social media. If up till now, you are not using it for your benefit, then you must think for once.